ONLY THE LONELY

I stumbled across Only the Lonely on Facebook and had a quick chat to designer Angela Sterchele. I was not only taken back by the gorgeous, feminine designs but the 
photography was also beautiful, and recently a few pieces from the latest collection were featured in Oyster Magazine.

From Oyster Magazine
Can you give us all a little bit of your background?
My background is based strongly on following my dad around to art galleries and antique shops as a child. He is a freelance artist and that has been my biggest inspiration to follow my passion. I have studied at melbourne school of fashion in design and also business and knew from childhood I wanted to be in fashion and designing was always my passion and now I share my passion between design and styling.

Tell all of us a little about Only the Lonely.
Only the Lonely is named after an amazing and meaningful song by Roy Orbison that I listened to as a child. I wanted to create accessories by hand as I love making things from scratch. I began with my floral pieces before moving onto feathers, crystals, studs etc, which are going to be out in my new High Summer look book soon. I just simply wanted to create beautiful pieces that I would love to wear.

What kind of woman wears Only the Lonely?
The only the lonely girl is feminine, daring and loves a bit of attention and taking fashion risks. She can be a chamelion and wear what ever she feels.

What inspires you when you’re designing?
When I'm designing I try to use beautiful materials in a slightly edgy way to create something fresh. I like to create something dreamy and almost wearable costume pieces.

How would you define your personal style?
My personal style is totally eclectic. I love the crazy pieces that not many people would actually wear but i style them in my own wearable way. I dress for my mood and have to feel right or I will be late due to wardrobe changes. My car is a wardrobe on wheels which is handy.

What is the next step for Only the Lonely?
Only the Lonely is about to shoot it's first campaign which will showcase the Festival Collection '12' and is the first time that all the various styles will be shot together as a collection. I hope to pick up some more stockists this year and continue to stock at one of my favorite stores Hutch. The label is available through it's facebook page and often appears at Melbourne markets also.

You can find more of Only the Lonely here.




   


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